Unfortunately for Playrix, all these arguments fell on deaf ears.
They said that Facebook’s ad policies limit ad length, and it’s not possible for them to showcase all game content in a short period of time. They stated that the ad content was implemented in their games as “mini-games” that show up at various points of the game experience. The ads included the line “Not all images represent actual gameplay”. Playrix tried to justify its strategy by making three points:ġ.
Well, on September 30th, the United Kingdom’s Advertising Standards Authority published a ruling that bans Playrix from using such ads in the UK to acquire users for its games, because they were deemed to be misleading. To check out this week’s entire meta, visit Remember these ads from Homescapes or Gardenscapes? MTM and PG.biz have partnered on a weekly column to not only bring you industry moving news, but also short analyses on each. Master the Meta is a free newsletter focused on analysing the business strategy of the gaming industry.
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