In 2012, Spotify redesigned its logo, with the help of the New York-based branding agency, Collins. But as the company grew in popularity and expanded globally, the need for a more recognizable and memorable logo became apparent. It was designed by the Swedish-based agency, Essentially and was meant to portray the idea of sharing music between people. The original Spotify logo, which was introduced in 2008, was a simple black and white logo with a tilted circle and sound waves emanating from it. It has a meaning and history behind it, which has contributed to its current design. But the logo is more than just a representation of the brand. It symbolizes the musical streaming platform that provides users with access to millions of songs across a variety of genres.
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